Maximizing Job Opportunities: Why Personal Visits Matter
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Understanding the Hidden Job Market
While searching for employment after completing my graduate studies, I often faced challenges with online applications. The reason? Everyone else was doing the same thing. This created a situation where I wasn’t receiving the attention I desired.
One day, I decided to take a different approach. I reached out to key individuals at select organizations on LinkedIn, seeking referrals. To start, I limited my outreach to three companies. After visiting and engaging in conversations, I discovered that they were indeed looking for new hires, even though these positions were never publicly advertised.
During our discussions, comments like the following surfaced:
"We were contemplating expanding our team because of our current workload."
"We’ve just initiated a new project and are planning to recruit shortly."
This experience led me to a realization: a hidden job market exists. Employers may choose not to advertise certain positions for various reasons.
They Don’t Realize They Need Help
Sometimes, employers don’t recognize their need for assistance until the right candidate appears. It's akin to suddenly feeling hungry when a delicious meal is presented. Many employers simply don’t acknowledge their staffing needs until they encounter the right individual.
“Opportunities don’t happen, you create them.” — Chris Grosser
A few years ago, I approached several employers, and I was astonished by the number of them that expressed interest in hiring me. They had workloads that they hadn’t realized were overwhelming until I showed up.
Consider making a list of potential employers and visiting them directly; you might just find yourself in a fortunate situation. I recommend networking with relevant employees on LinkedIn prior to your visit.
The Importance of Self-Assessment
Landing your ideal job often starts with evaluating your own skills and readiness.
They Are Overwhelmed with Other Tasks
“Luck is what happens when preparation meets opportunity.” — Seneca
What if employers have recognized the need to post a job but haven’t gotten around to it? Life can become hectic, and so can the responsibilities of employers. Sometimes, a job posting may simply be pending on HR’s desk, overshadowed by other priorities.
If you find this employer before they can post the job online, your chances of securing the position increase significantly. You would be saving both time and resources for the employer.
They Prefer a Simpler Process
In today’s job market, online applications are the norm. Job seekers often wait for postings to respond to. While this method works for many employers, it can create complications as they manage hundreds or even thousands of applications.
Large organizations may have Applicant Tracking Systems (ATS) to assist, but smaller firms often lack such resources. They may be inclined to avoid public postings and instead prefer to discuss potential hires via referrals or other informal channels. If you happen to connect with an employer who has a job opening, your chances of landing that role are significantly improved.
They Value Internal Referrals
Many employers lean towards referrals over traditional job postings. It’s a more efficient process. Would you rather sift through hundreds of applications or have a top candidate right in front of you?
Often, employers incentivize referrals once they finalize the hiring process. At every job I’ve held, I’ve been asked if I know anyone who might be a good fit for an upcoming role before it’s made public. Hiring carries its own risks; employers want to mitigate this uncertainty by preferring candidates who come recommended.
If you have connections within a company, reach out to them to learn about their current needs. Understanding their challenges can help you position yourself advantageously.
Conclusion: Take the Initiative
There are numerous reasons to approach potential employers proactively. You don’t have to wait for a job advertisement to initiate contact. Many employers prefer referrals, may not realize they need someone, or might simply be too busy to post job openings online.
If you are struggling to find opportunities through online applications, I encourage you to explore alternative paths by meeting employers face-to-face. This could lead to a job offer. While you may face some rejections, all it takes is one affirmative response to change everything.
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