Speculation 1: A Pre-Existing Fanbase

In July, Wordware's Twitter engagement averaged between 1,000 and 4,000 views. Prior to this, their official account primarily shared information and comparisons of different AI models, lacking in actual examples of templates created with Wordware AI.

However, data from Similarweb reveals a significant increase in traffic starting in July.

On July 31st, Wordware released an AI Agency tool for Twitter personality analysis that went viral, amassing 195K views and 371 likes. This innovative tool evaluates Twitter posts and delivers witty one-liner descriptions — with paid options unlocking insights into health, fortune, and even past lives. The blend of humor and mystical analysis was a smart fit for Twitter, capitalizing on the previous success of Grok's humorous tone. The founders clearly understood what Twitter users craved. 🔥

A Risk-Free Marketing Masterstroke

While there are countless GPT tools available, this one stood out for several reasons:

1. No Cost to Users: There was no need for users to input anything; they simply pasted a Twitter link.
2. Built-In Virality: Users could analyze their own Twitter accounts for free and also check out others', similar to popular personality tests. Everyone is naturally curious about themselves and their followers.
3. Exceptional Results: The humor was too impressive — it was hard to believe such wit came from an AI!

Most importantly, this was just a teaser. If we were to create a "real" product, our focus would shift to monetization, user scenarios, and retention. However, this was purely a fun tool aimed at going viral, available to anyone without even requiring a login. The costs were simply seen as promotional expenses.

By streamlining the process and focusing solely on maximizing product reach, the chances of success soared by 50%.

The Twitter accounts of Wordware's CEO and marketing lead exploded on July 31st. CEO Filip shared that this was their first experience going viral on Twitter, gaining 260,000 new users in just 24 hours, with numbers continuing to climb. He actively shared results from this case study on Twitter, effectively building in public and enticing fellow founders to amplify the buzz.

Never shy away from sharing your success stories — they can dramatically increase your traffic. Everyone appreciates a captivating tale, and if your product lacks inherent viral qualities, remember that a community of founders exists, constantly seeking to promote successful products. Break into their circle, even if it consists of entrepreneurs who might emulate your success.

The video titled "Introducing Bardeen | Video created instantly by Trupeer AI" showcases how AI tools can enhance productivity and creativity.

Unraveling the Mystery of the Votes

Let’s break down the numbers:

After hitting 1,000 votes within the first 6 hours, Wordware's position at the top of the ProductHunt leaderboard attracted many veterans eager to join the excitement. So, how did they garner those initial 1,000 votes?

Analyzing the voting growth curve reveals:

• Asian Users: Active between 12:00 AM — 6:00 AM Pacific Time contributed to early votes.
• European Users: Active between 6:00 AM — 12:00 PM Pacific Time helped accelerate the growth.
• North American Users: Active between 12:00 PM — 6:00 PM Pacific Time delivered the largest vote increases.

The first wave of growth began between 3:00 AM — 5:00 AM Pacific Time. During this timeframe:

• Eastern U.S.: Users were just waking up, starting their day.
• Asia: Users were wrapping up their work or studies and likely engaging in leisure activities.
• Europe: Users might have been checking social media or voting during breaks.

According to Similarweb, traffic contributions included 9.51% from the UK, 3% from Poland, and 3% from India, suggesting that the initial surge of votes originated from Asian and European users.

The secret behind such an impressive vote count lies in the time zone differences. Securing 1,000 votes within the first 6 hours — before most Americans were even awake — ensured that when they eventually did wake up, the top spot was already claimed (Note: ProductHunt does not reveal rankings for the first 4 hours of a launch — the order is randomized).

Considering the potential for fake votes:

Wordware's total votes for the day reached 4,151. They achieved 1,000 votes between 6:00 AM and 8:00 AM Pacific Time.

On that day, Wordware AI Agency for Twitter personality analysis attracted approximately 800,000 to 1,000,000 new users.

Using conservative estimates:

1,000,000 users with a 10% click-through rate to ProductHunt and a 1% voting rate translates to 1,000 votes. A 1% voting rate could easily be higher based on product exposure on ProductHunt or incentivizing votes. Typically, a founder might gather around 100 votes from friends and family, which could account for about 200 votes from the active CEO and marketing lead.

In the first hour, traffic surged, leading to 400–500 votes from Asian and European Twitter personality analysis users. Added to this were votes from YC alumni and natural ProductHunt traffic, making 1,000 votes in the initial 6 hours plausible.

I recall tweeting that day, questioning why new product launches often include "YC S24" in their names. It turns out, it really works 😅😅. The #buildinpublic community was astonished by the rapid vote growth. Moreover, the founding team was quick to respond to every tweet mentioning their product — a testament to their dedication 🥲.

Speculation 3: Support from the YC Community

Determining this influence is challenging, but I suspect it played a minimal role 👇. Their product did encounter a sharp decline, typically observed when ProductHunt's algorithm detects irregular voting patterns and implements adjustments. Nevertheless, the extraordinary numbers drew in curious users who, upon seeing the activity, cast their votes, ensuring a steady rise ⏫.

The Wordware founder even shared chat logs with the ProductHunt founder, demonstrating transparency. This scenario created a mutually beneficial outcome for both the product and ProductHunt — so does it even matter if a few votes were boosted?

As a side note, if you search for Wordware on Twitter today, many of the top posts originate from Japan (the traffic from Japan is exceptional).

Following the launch, the team organized an online sharing event specifically for Japan within a week, attracting 87,000 users, representing about 0.41% of Japan’s 15–34 age demographic.

Conclusion: A Masterclass in Strategy

One thing is certain — Wordware's marketing team is exceptionally clever. This wasn't just luck; it was a carefully orchestrated strategy.

They opted to release a purely viral social media tool just three days prior to the launch, leaving no stone unturned. While you might assume they were overwhelmed by the traffic surge, perhaps this was all part of their grand design.

Ultimately, the most impressive aspect is that the product that went viral was merely a simple page created using their tool. After reading this article, aren't you also tempted to leverage Wordware to craft your own viral social media tool to boost traffic for your next product? That’s the essence of effective product marketing — subtly encouraging you to engage. (Of course, this approach works only if the product or idea is genuinely valuable.)

Thank you for reading. I'm Alex, a former Marketing Head at a startup that reached $10,000 in Monthly Recurring Revenue within three months, and now the founder of AutoAE. Follow me for more insights on growth strategies for SaaS.

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